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Internal SEO optimization of the website


Internal SEO optimization is one of the key components for the success of any website. This process helps to improve the site’s visibility in search engines and attract more visitors. In this article, we will examine the basic principles of internal SEO optimization and learn how to implement this process for your website.

Basic principles of internal SEO site optimization

The main principles of internal SEO website optimization include selecting relevant keywords, optimizing site structure, ensuring fast page loading speed (especially for mobile devices), improving the user experience of the mobile version, and ensuring proper internal linking (relinking).

To select the right keywords, it’s important to focus on terms that users frequently search for and that are relevant to the site’s content.

Site structure is crucial for effective optimization. It should have a logical layout and user-friendly navigation, with appropriate tags and headings for each page.

Page loading speed is also essential for internal optimization. Techniques like file compression, caching, and image optimization can help improve speed.

With more than 70% of users browsing on mobile devices, optimizing the mobile version of the site is critical for success.


Correct structure of html header tags

The proper structure of title tags is a fundamental aspect of effective internal SEO optimization for a website. Heading tags assist both search engines, such as Google, and users in comprehending the precise content of a particular page on the site. Incorporating keywords in titles can enhance the site’s search engine ranking and attract more visitors. It is advised to utilize just one H1 heading tag on each page of the site and position it at the top, above all other content. H2, H3, and H4 heading tags may be used to organize the content of a page and strengthen the keywords.

seo optimisation

SEO optimization of pictures on the site

Optimizing website graphics is an important part of internal SEO optimization for any website. Image file names should be descriptive and contain keywords. Additionally, image descriptions (the “alt” attribute) should include relevant keywords and a brief description of the image content. Using images on pages can enhance the visual appeal of the site and increase user engagement. It’s also important to optimize image file sizes to improve page load speed, so compressed formats like WebP, JPEG, or PNG are recommended.

How to write SEO content or website content optimization

Generating SEO-friendly content is one of the most important components of website optimization, as it helps improve the website’s ranking on search engines like Google. To write effective SEO content, it’s crucial to conduct keyword research and identify the most relevant search queries related to the topic of the article. A niche audit can be done using specialized paid services or by analyzing competitors’ websites in the top search results for a specific niche. It’s also worth considering Google search suggestions. After analyzing and collecting all relevant keywords, group them into separate clusters and use them to write H1 headings for each page of your site. The headings should attract the reader’s attention and contain the corresponding keyword group.

To create engaging content, it’s essential to write unique and interesting articles that answer users’ questions and contain relevant keywords. Understanding the user’s search intent is key to creating content that meets their needs. The text should be easy to read and understand, using punctuation, bullet points, short sentences, and paragraphs. It’s also recommended to use internal links to other pages of the site to increase the time users spend on the site and transfer page weight. Remember to focus on creating content that is interesting and useful to your audience, rather than solely being search engine-oriented.

Link building - creating external links

Link building is one of the main strategies for external SEO optimization, which involves creating connections (backlinks) between various web resources. The main goal of link building is to increase the authority and ranking of the site in search engines. However, it’s important to follow basic principles of link building in order to not harm your SEO strategy. These include the quality of external links, relevance of context, positive reputation of the source, the number and regularity of changing backlinks, and others. It’s also important to carefully analyze the source sites (donors) from which you plan to receive communication because unknown or unreliable sources can damage the reputation of the web resource. Link building is a complex process, but doing it with the right principles can have a very positive impact on your SEO strategy and your website’s ranking in Google.

TOP-10 main ranking factors in Google search:

  1. The quality and uniqueness of the content on the page.
  2. The availability and relevance of keywords in page titles and descriptions (meta tags).
  3. The structure and hierarchy of the site.
  4. The site page loading speed.
  5. The optimization of images and videos on the page.
  6. The number and quality of internal links to other pages of the site.
  7. The number and quality of external links to the page.
  8. The page suitability for mobile devices.
  9. The time users spend on the page.
  10. The behavioral factors of users on the page (for example, whether they click on links).


Internal SEO optimization of a website is an important component for successful promotion in search engines, such as Google. Factors that impact the ranking of the site include optimization of metatags, relevance and frequency of content keywords, structure and hierarchy of the site, page loading speed, uniqueness and quality of content. Additionally, it’s important to optimize images and videos, include internal and external links, have a sitemap and ensure the site is suitable for mobile devices. Conducting internal SEO optimization is essential for successful website promotion and helps achieve a competitive position in the market. It’s important to remember that internal optimization is an ongoing process that requires regular updates and maintenance.

Frequently Asked Questions:

The main elements of internal SEO optimization of a website include meta tags, content, URLs, images and videos, site structure, internal links, page load speed and mobile friendliness.

Internal SEO optimization of a website helps to increase the ranking of the site in search engines, increase the number of visitors and increase the conversion, improve the user experience and make the site more user-friendly.

For the internal SEO optimization of the website, it is important to create quality and unique content, use meta tags and keywords correctly, structure the site, use internal links, optimize images and videos, ensure page loading speed and suitability for mobile devices.

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